GROWTH MARKETING LEADER

Job Description

Strategic Planning & Execution

Co-develop marketing strategy including generation and prioritization of growth experiments to identify and scale up growth online and offline channels

Create and manage detailed execution plan for growth, including target setting, tracking, and optimizing performance

Communicate across internal and external stakeholders including Academic, Product, and Operations to align on project objective, timeline, and resource management; report to key stakeholders, including senior management

Refine product positioning and iterate messaging for target customer personas based on research analysis of market trends

Product Marketing & Growth

Modeling a growth mindset for the team to experiment and make data-driven decisions

Oversee the execution of growth marketing campaigns and business-as-usual workflows. Current channel experiments include KOL/KOC, content, paid marketing, and offline community events.

Conducting reports and analyses across marketing campaigns, using data to drive better results through an approach with rapid testing and learning

Research & Analysis

Conduct customer and stakeholder research to drive insight and translate these insights into innovative campaigns

Market intelligence - be the expert on customer behavior & purchasing journey – and understand the competitive landscape to integrate with marketing planning

Management & Leadership

Manage growth marketing budget across all channels

Promote a culture of meritocracy, self-awareness, and continuous improvement implement planned marketing and growth activities

Hire, train, coach, and lead Growth team to implement planned marketing and growth activities, including development of documentation and SOPs

Other duties as requested by your manager

Job Requirements

Great empathy and understanding of user psychology

Excellent communication skills in Vietnamese and English, including demonstrated project management skills

Strong analytical skills, ability to process complex data in the highly dynamic business to recommend actionable projects or processes

Ability to work independently and proactively, with an exceptional sense of ownership and responsibilities

Ability to pitch business proposals and attain buy-in to influence multiple stakeholders

Critical thinking and willingness to roll up one’s sleeves to get the job done

Ability to work in a fast-paced, entrepreneurial environment

Good collaboration skill to work with cross functional teams

At least 3 years of experience in relevant fields such as Growth, Performance Marketing, or traditional Offline Marketing, with a particular focus on one of the following areas:

Digital Marketing

SEO Optimization

KOL/KOC & Community Management

Affiliate Marketing

Partnerships/Business Development

Benefits

Salary: 25M-30M VND/ month

Allowances: 1,000,000 VND per month on lunch and transportation

Receive the health company insurance Monkeycare

Unlimited utilization of all Monkey products

Opportunities to collaborate with renowned business partners (Facebook, Coc Coc, etc.)

Chances to work in a well-recognized company which has achieved successes on both national and global scale, namely First Place Startup in 2016 GIST Tech-I Competition awarded by the American former President Barack Obama, First Place in Vietnamese Talent Competition, Top 1 Most Loved Children Application on App Store and Google Play

First-handed experience with top-notch international teaching and learning materials and approaches

Chances to work closely with excellent Vietnamese and American educators and linguists.

Positive and open-minded environment which is made up of people who are always ready to listen and share

Courses fully funded by the company to improve one's competence and skills

Salary review every 6 months

Bonuses on KPI, projects, new ideas, boost-up bonus; on-the-spot reward; rewards for new suggestions of contribution recognition and employee gifts on special occasions

Equipment and devices provided at work, or allowance for using personal devices

Number of days-off, public and New Year holidays, annual leave will be under Labor Law

Attractive maternity regime for both male and female employees

Entitled to Social insurance, health insurance, underemployment insurance and other benefits according to the company's policies

Health screening and wellness check-up services at prestigious hospitals

Daily tea-break, weekly gather-up, monthly birthday party and annual summer trip

Other benefits are discussed during the interview